Podcasting for the win
According to Listen Notes, This Is Digital was in the top 3% of all podcasts. With Rissa as host, This Is Digital podcast was the highest performing content for West Monroe with over 25,000 listeners, a PRSA award, and opportunities in excess of $2M.
ISSUE
We set out to launch a proprietary podcast series that demonstrated West Monroe’s unique expertise as a category of one (with unique and bold promotion plans at the macro and industry level).
This Is Digital would be West Monroe’s first leap into podcasting, aiming to build brand recognition and generate demand.
Taco Bell was a traditional QSR brand until CEO Mark King led it down the path of digital transformation. Find out why Taco Bell wants to become a 100% digitally led consumer brand—and what digital has done for its bottom line.
Action
Bringing together the best and brightest to build a demand generating, brand building podcast, West Monroe Marketing recruited influential, renowned guest to discuss all things Digital. Notably:
Mark King, CEO of Taco Bell on The Internet’s Role in the Rebirth of Taco Bell’s Mexican Pizza
Betsy Ziegler, CEO of Chicago's innovation accelerator 1871 on Leveraging Innovation for Companies At Any Scale
Rob Wescott, renowned Clinton Administration economist on The Digital Economy—Outlook for 2023
Arlan Hamilton, Founder of Backstage Capital on How Companies Can Rewrite the Rules of Risk-Taking
Ekta Chopra, Chief Digital Officer at e.l.f. Beauty on Chief Digital Officer's Role in Disruption and Culture
Tyson Jominy, VP of Data & Analytics at J.D. Power on Lessons from the EV Revolution
Nick Mehta, VP, CEO of Gainsight on Customer Success in the Digital Age
Scott Crabill, Managing Partner at Thoma Bravo on Driving Profitable Growth in Enterprise Software
Chris D'Agostino, Chief Field Technology Officer at Databricks on Building a Data-Driven Culture through Enablement
Allie K. Miller, #1 Most Followed Voice in AI Business (1.5M) on How AI and the Next Generation of Employees are Shaping the Workplace
Tim Simmons, Vice President and Chief Product Officer at Sam's Club on Sam’s Club: From Traditional Retailer to Digital Leader
Workplace 2.0 is about to revolutionize companies. How can they harness younger, tech-savvy talent—their ideas, their energy, and their ability to break through siloes? And what role should artificial intelligence play in the workplace now and in the future? Join us as we discuss these issues with Allie K. Miller, a top AI leader, advisor, and investor.
Impact
According to Listen Notes, This Is Digital was in the top 3% of all podcasts. With Rissa as host, This Is Digital podcast was the highest performing content for West Monroe with over 25,000 listeners, a PRSA award, and opportunities in excess of $2M.
Through interviews with executives, innovators, and in-house experts, This is Digital brings listeners tangible examples of how they can transform their organizations. Since its debut in October 2022, This is Digital has gained significant momentum demonstrating West Monroe's unique perspective on what it means to be digital in today's business environment. With nearly 40 episodes hosted by Rissa Reddan, the series continues to bring thousands of listeners actionable insights and behind the scenes stories to apply to become digital organizations.
