Connector. Creator. Coach.
Marketing is both an art and science—a fact deeply ingrained in me: my mother is an artist and a musician with perfect pitch and my father holds a PhD in inorganic chemistry. From this starting point, I demonstrate a range of talents from the creative, such as directing the look and feel of a web site, to the quantitative, such as analyzing campaign performance, to the community, with board governance.
Born on the Upper West Side of Manhattan, I grew up in Bloomington, IL. After spending the early years of my career in San Francisco, I relocated to Chicago where I’ve lived the last 20 years.
In Chicago, I sought out business school at University of Chicago’s Booth School of Business for quantitative coursework to complement my liberal arts education received at Miami University located in Oxford, OH.
Career highlights include leveraging marketing for M&A integration which resulted in wins such as placement in strategy + business magazine, launching two first-of-their-kind social media programs the first of which resulted in $1M+ of revenue within 6 months, growing businesses via process improvement and technology as with a marketing automation tool (Pardot) launch, and an 81 point increase in level of satisfaction with marketing leader from the marketing team from 2015 to 2016.
I believe that a combination of my distinctive name, Rissa, a vibrant personality, and a flair for celebrating ta-da moments with my teams has allowed me to thrive. Complimenting my penchant for bold decision-making and the versatility to grasp complicated topics and translate them into simple ideas, I have been able to connect, create, and coach for success.